Passionate About the Work

Passionate About the Work

We’ve already debunked the myth that passion is all you need to be successful in business – it’s not. But this isn’t to say that passion doesn’t have a place in your business – because it does, and understanding it’s role is absolutely crucial. Most people think you’ve got to be incredibly passionate about the product or service you’re selling – that the idea of has to “light you up” for it to ever work. Instead, we need to understand the idea of being passionate about the work.

This is to say, the time and effort you put toward working in and working on your business must be passionate hours. While you don’t have to revel in the idea of building out financial projections, or measuring your marketing dollars, you need to be passionate about the idea of seeing the results of your business in hard numbers, and you need to be passionate about wanting to see your business grow.

The passion we’re talking about is the one that drives you to work long hours and dive back into your work long after your kids have gone to bed, because you know their college fund rides on your business continuing to grow. You don’t have to be “passionately in love” with your business, but you must love what you’re getting out of it; and what you’re getting out of it needs to be revenue, growth, and new challenges.

Revenue is what makes a business – and it needs to be your primary focus as a business owner at pretty much every stage of your enterprise. Without revenue, without money coming in your business will die; it doesn’t matter how deeply you care about your non-profit hot yoga studio for cats, if it doesn’t bring in revenue, it will die. If as a business owner you can understand that your work, your passion, your drive, need to be focused on generating revenue for your business, you’re well on your way. The quest for this revenue should consume your passion – it should light you up in the morning and put you to sleep each night.

Growth is the second driver – if your business is standing still, you’re already falling behind. The push for more is a driving factor in almost every successful entrepreneur. Knowing there is more out there for your business, and working as hard as you can to get yourself there is absolutely crucial. The hunger for more, for growth, for expansion, should fuel your passion – the desire to see your business continue to grow should push you when you’re tired and worn down. This yearning for what is possible is crucial when we talk about passion for the work.

New Challenges drive every entrepreneur forward, and ignite the passion we must have to be successful. Anticipating the next trend in your industry and putting yourself ahead of the curve, finding new features offered by a competitor, or opening a new market segment are the type of challenges that keep small businesses growing, thriving, and successful. The need to look ahead, drive the business toward new goals, and always seek something MORE is a trait shared by many entrepreneurs; and these are the ones that uncover the root of their passion for their work. This need for new challenges, new struggles, and new goals drives the passion for the work that sees so many small businesses succeed, grow, and thrive, even in challenging economic times.

While “passion” as it is normally discussed won’t save your business, every successful entrepreneur will manifest their passion in other ways. You’ll see their drive, energy, and effort points them towards the new challenges, along with the growth, and the revenue that comes along with their burning desire to see the business succeed.

I’m sure many of you can relate to these feelings of passion, or drive, or desire, or however you characterize it personally. These goals and benchmarks should serve as a guide as you move along your entrepreneurial journey. The crucial piece to this puzzle comes next – once you understand your passion for the work, it’s time to make sure you have the proper roadmaps, and signposts along the way to reach your final destination. Passion without direction could land you almost anywhere, including the unemployment office, so you need the right systems to guide you.

freak. Turns One

freak. Turns One

This last year has gone by so fast and been such a blur, someone else had to tell me that freak. was launched a year ago today. While this is just the beginning, I could not be more proud of what was accomplished in it’s first year and what we already have planned on the horizon. I am truthfully living my dream every day and it would not be possible without our amazing clients and the love and support of our friends and family.

Some highlights that stand out…

New York Trip On-Site:
3 days on-site with a client and their management team to revamp their organization

Montana Seminar:
Presented live on stage for two days to 190+ business owners in Big Sky, MT

84% Revenue Growth since Re-Brand:
New clients, more coaches, providing additional resources and always finding ways to provide more value.

Brought on our first additional full-time Coach in Matt Carle:
This gets me most excited about the future. I would only be able to accomplish a fraction of my Vision alone. Matt embodies all that we stand for and has only made us better.

Contracted with EMyth to deliver their Coach Certification Training:
Trained 8 new EMyth Coaches in a 12 week certification program.

Above and beyond everything else, our clients are creating the businesses they always dreamed of and hitting revenues goals some of them never thought possible.

Here’s to another year and working with more freaks. around the World!

The Advantages of Being a freak.

The Advantages of Being a freak.

When I signed on with Matt and freak. Business Coaching I already knew how big the potential was for the brand and the company. I talked through the early stages of freak. with Matt when it was just an idea, just a potential answer to a question he had. The business that he has created is exciting, inspiring, and powerful. I knew I was in the right place, because I’m a freak. too. I’m excited to help Matt build this brand and this company into the future, I’m looking forward to all of the challenges that we’ll face and the victories that will follow.

Not everyone understands what it means to be a freak., not everyone is going to “get it” off the bat, or ever. But there is a freak in all of us, you just have to make the decision to let it out and see where it takes you. Today I want to talk about some of the upside, some of the highlights, the reasons that freaks. are so powerful; if you see yourself in these descriptions, you’re already a freak. If the words inspire you, stir something inside you – that’s your inner freak trying to get out, listen to that voice and see where it takes you, there is something there and it can be powerful.

Today I present to you:

The Advantages of Being a freak.

Freaks are always getting better.

It is in the freak’s nature to strive for more, to always be looking ahead and seeking the next reward. The freaks are the people who know they’re capable of great things and are doing whatever they can to pursue their goals. They’re always striving to get better, to improve, and develop themselves to the peak of their potential.

No matter where they stand now – financially, emotionally, physically – they know there are ways to improve. That doesn’t mean they’re ignoring all of the success or not being grateful for the things that they have. But it does mean that they’re aware of the areas where they could be doing more, and they’re looking for ways to improve them. They know they’re capable of more, and they’re willing to do the work to get there.

Freaks live by the maxim coined by Jim Rohn: “Success is not to be pursued; it is to be attracted by the person you become.” They know that in order to really be successful you have to focus on improving yourself, and that success will follow. They’re always looking at how they can get better, and trusting that the rewards will come after. They know this is true because they’ve seen it happen. They know that it works and they are proof of it every day.

Freaks don’t care what other people think.

One of the core values at freak. Business Coaching is FEARLESS and this trait is true for every freak we know. They’re willing to seem a little odd or a little strange to others in pursuit of their goals. They don’t let other people’s judgements deter them from achieving what they set out to achieve. They don’t live their lives by any standards other than their own, and they know there is power in choosing to live in that way. They know that living life fearlessly doesn’t mean living in the absence of fear; but it means choosing to ignore those fears and push forward anyway.

Because they’re unbound by other people’s opinions, freaks choose to live life according to their own rules. They get to define success and failure in their own terms. They choose how they will measure their growth and they take ownership of seeing those things through. They will not allow others to dictate how they live, but instead they choose to set their own pace. They only measure themselves on standards they set, and only compare themselves to the people they were in the past. Their own growth is the only thing that they measure.

Freaks are willing to do the work.

One of the most important attributes of all – freaks are always ready to work hard; both in their companies, and on themselves. Freaks know that nothing else matters unless they’re willing to do the work that is required of them. The real freaks relish the hard work, they cherish the challenges that come with growth, personally and professionally. They know that they have to keep striving, keep growing, and keep hustling to get where they want to go. And they look forward to the challenges.

They are humble enough to know their current level of skills might not be enough, and they’re willing to work hard to get to where they need to be. They are a balance of humility and ego; their ego tells them to believe in their abilities, and their humility tells them to keep improving every day. Freaks understand there is always room for growth, but they know to get to the next level is going to take hard work. Nothing is given away and nothing worth achieving will be easy – but the reward for doing the hard work is priceless.

They know they don’t have all the answers themselves and they’re willing to ask for help when they need it. They trust advisors and experienced freaks to help show the way. They learn everything they can and look for ways to apply it to their lives; they know they can learn from other’s success or failure, and there are lessons to learn every step of the way. Their very nature is to keep learning, growing, and grinding toward success – they embrace that nature and it fuels their fire.

Freaks always bet on themselves.

Most of the freaks we work with are entrepreneurs – and they are betting on themselves every day. But even those who aren’t business owners and choosing to play the game in an unconventional way. For many people, the safe bet is always on someone else – the company who gives you a job, the government who decides the tax policy – but freaks know the only sure bet is the one they place on themselves. Freaks ignore the tired tropes of corporate life and know they can accomplish more by playing the game their own way.

Freaks build lives for themselves that rely on their own skills and abilities – and that is very much on purpose. This allows them to control their fate as much as possible, to trust that the outcome will be a measure of their skills. And since they’re always striving to improve and focused on their development, they know their skills are finely tuned and capable of stacking up with anyone. They would rather lose by putting themselves out there and coming up short, than sitting on the side watching someone else play the game.

Finally, and maybe most importantly freaks never give up. Even when the inevitable failures come along, and when ‘will and belief’ is tested, freaks know that all of these things are part of the road to success. They know that one shortfall isn’t going to be fatal and they know that every failure is a new opportunity to learn and to grow. They’ll be back, stronger, smarter, sharper the next time. Each challenge will feed their desire to improve, each set back will help remind them to focus on their own measure of success, and every victory will feel that much sweeter when it comes.

Freaks are a unique bunch of people, not everyone is ready to embrace their inner freak – are you?

I hope this peek into the psyche of a freak helps you understand what freak. Business Coaching is all about, and how we carry ourselves in our lives and our business. We hope you’ll join us on this journey.


freak. writes guest blog for EMyth Worldwide

freak. writes guest blog for EMyth Worldwide

I was given the opportunity this week to write a guest blog for our sister-company, EMyth Worldwide. The blog focuses on Marketing and where all businesses should start.

Here is the intro and a link for the remainder of the article. Enjoy!

“We need more sales.”

At some point during the life of your business you’ve probably uttered these words. For most business owners these words have become a part of their regular vocabulary. Without sales, there’s no business. The employees need to get paid, the lights need to stay on and most companies are looking for some level of growth. I get it.

I would even say that more times than not the statement is accurate and even a necessity. But with that being said, it’s the follow-up statement that really consumes us. read more.


Prepare for Takeoff: How Southwest flight No. 324 catapulted my blog

Prepare for Takeoff: How Southwest flight No. 324 catapulted my blog

For months now I have been telling myself, “This is the week I will start blogging!” My intentions are sincere on Sunday evening and the week ahead looks like I should have no problem spending an hour lost in my own thoughts. Then life shows up on Monday morning. Getting lost in my own thoughts during the week is by no means a problem, but typically it’s between client calls and chasing by twin boys around. And if I am being honest, those moments are more about taking a breath than an actual Zen moment. Finally I found my opening…




“Ladies and gentlemen, on behalf of the crew I ask that you please direct your attention to the monitors above as we review the emergency procedures. There are six emergency exits on this…


Sitting two rows back and next to the window on my flight home, I prepare myself for the usual safety speech. While I have to imagine most of the plane is not hearing this for the first time, it is still mandatory and therefore the staff goes through their due-diligence.


We all know where it goes from here.


“If you are traveling with children, make sure that your own mask is on first before helping your children.”


This has entirely new meaning to me. Contrary to what you may be thinking, it is less about my children and more about the importance of taking care of yourself first. I’ll save that rant for a different post and if we are going to do it any justice it will probably have to be a series.  


Typically at this point I am already lost in a playlist but something about today grabs my attention. It is not that I am scared for this flight and think today is the day I finally need these instructions. It is not the delivery or script this particular flight attendant has chosen. Instead it is the simple beauty that without a doubt we will forever hear this presentation when boarding a plane. Why? Because it’s just that important. Our lives are on the line and it makes perfect sense to rehearse any possible scenarios before we take-off. At the end of the day, they would rather take the extra five minutes to repeat themselves and refresh our memories. Ultimately it is for our own good.


And then I start to think about my own business and the work I do weekly with my clients. This is very typical for me to take a normal life moment and relate it to business and the work I do. (Ask any of my clients about sleep training my boys and how that single moment taught more about management and employees than any book ever could.) I personally believe that the root to all successful business is structure and communication. In fact, if you really think about a business, it is nothing more than a spider web of communications.  Spider web? Why would he choose to use that word? That sounds negative. I could not disagree more! I hate spider webs just as much or more than the next guy, but they are incredibly beautiful and unbelievably efficient when used for their purpose.  


Think about it. A business is nothing more than communication at all levels. Our financial reports and Key Financial Indicators are simply our finances communicating to us. Our Marketing is us communicating to the customers. Our position agreements and systems are an internal communication between management and employees.  I’ll stop there.


The point is, our goal is to get as crystal clear on this communication as possible and most importantly NEVER STOP HAVING IT! It amazes me how often we implement meetings at different levels into a company and ownership will ask me, “How long do you think we should do this?” FOREVER!


So next time you feel it is unnecessary or redundant to repeat a task or a meeting most of the staff has heard more than once, think of your last flight. While you’re not 35,000 feet in the air on the daily basis, your business has a higher probability of determining your life’s fate than any flight you will ever board. We should really start to treat them like our lives are on the line.